I am convinced I am the target market for this flavor of Odwalla juice.  On the label: “Serious Focus: 100mg green tea extract. Enhance mental sharpness. Enhance attention.”
Sadly, my consumer behavior was right on as I saw this and thought “Wow! This will help me study today!”  And then… proceeded to cough up $4 for a freaking apple juice.  Damn you Odwalla!!!! 

I am convinced I am the target market for this flavor of Odwalla juice.  On the label: “Serious Focus: 100mg green tea extract. Enhance mental sharpness. Enhance attention.”

Sadly, my consumer behavior was right on as I saw this and thought “Wow! This will help me study today!”  And then… proceeded to cough up $4 for a freaking apple juice.  Damn you Odwalla!!!! 

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