SW, SW, SW, SW.
My boss, John, is always full of great stories, anecdotes and sayings that he uses to inspire and motivate his people. I went to him today as I was having a mini-crisis about part of my job that I not only didn’t want to do, but I was fearful of and dreading. Let’s just say that cold-calling is definitely not in my strength skill set - unfortunately everyone is marketing is going to have to do this at some point -I’ve just managed to avoid it most my career so far.
The above is one of his many sayings and stories he unleashed on me today. And I keep saying it over and over in my head to get through these calls:
SW, SW, SW, SW: Some Will, Some Won’t, So What, Someone’s Waiting.
I like it. :)
